Direct web is a common term used to describe website traffic that comes from users directly entering a company’s URL in their browser or clicking on a saved bookmark link. This is often thought of as a positive sign since it means that these users are familiar with your brand and want to learn more about your products or services.
Nevertheless, direct web has some deeply entrenched misconceptions that make it difficult for marketers to gain an accurate understanding of this type of traffic. For example, Google Analytics doesn’t always record the full referral URL. This is a big problem because it can cause you to miss out on analyzing your traffic data.
Most people think that direct web is all about users typing in your website URL or clicking a saved bookmark link, but it’s actually not as straightforward as that. This is why you should never assume that traffic is 100% direct.
1. Most apps and non-web documents don’t send a referrer data.
The main reason for this is that most apps and non-web documents strip out the referrer information from their links. This is especially true with mobile apps.
2. If a user clicks on a link to your HTTP site from a secure page (HTTPS) that leads to a non-secure page (HTTP), the referrer data will be stripped out and all sessions of this type are reported as direct traffic. This is because it was part of the security protocol and cannot be avoided.
3. If your major referral traffic is dropping and the เว็บตรง is increasing, it could be because your referrals have migrated to HTTPS.
4. A large proportion of direct traffic is organic search.
In addition to this, if your company has a large presence on social media, that can boost its exposure and lead to more direct traffic. This can be achieved by posting interesting and engaging content on your social media profiles.
5. If you have a lot of paid search and email marketing, that can also help your brand to generate more direct traffic.
6. You can increase your brand recognition by increasing your visibility on billboards, television and in the media, branded vehicles, advertising with a blogger, videos on Youtube, Tik Tok, and messengers.
7. Tracking customer journeys is crucial for marketers, but lots of them struggle to do so.
8. Customers often access your website for the first time and then convert.
When they do so, you should attribute conversion credit to organic search and other marketing channels before attributioning direct.
9. If you have a lot of direct traffic, you can use this data to track how well your marketing efforts are working and what areas you need to improve.
10. Incorporating UTM parameters into links can help you get more accurate traffic data.
UTM parameters allow you to set custom campaign parameters for traffic sources that might be considered “direct”. This can be particularly helpful when your internal employees frequently visit your site and their IPs are not filtered from your analytics program.
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